Lena-Luiza Hertle, Gabriel Hertle

Who we are

The sibling team

Lena-Luiza

Owner of Alaiar, wine connoisseur, event planner

Since 1998 I live in Spain. Already at the age of 16, I brought the Mallorcan wines closer to international guests of Bodegas Santa Catarina near Andratx and also wrote my diploma thesis on the Spanish wine industry as part of my international business studies in Madrid and Barcelona. After completing my studies, I built up the export for Bodegues Macià Batle and as a result I was in charge of the Santa Catarina winery for almost ten years until 2017. During this time, I completed a sommelier study at the local university.
At the end of 2017, the gates of Alaiar opened for us.
A place where I can live my passions: decoration, interior design, cuisine, hospitality, garden and wine. I love being host. To be surrounded by beautiful things is my need and therefore I feel so incredibly well at Alaiar – every day anew.
My wish dream: small own vineyard and a small wine production facility in our warehouse.

Gabriel

Owner of Alaiar, event planner

Since 2005 I’ve been living on the wonderful island of Mallorca. Before I worked in Frankfurt, where I organized corporate events for several years.
On Mallorca my sister Lena and me were running Finca Son Bosch and the winery Santa Catarina, until we acquired Alaiar in 2017 and made our dream come true: a idyllic old finca with an amazing piece of land, where we can let almond trees and olive trees grow and we are quite sure: one day a little vineyard.
The sun, the sea, the mountains of the Tramuntana – work is a pleasure in one of the most beautiful spots of the earth and especially on our estate Alaiar.
My wish dream strongly matches that of my sister Lena.

Get in touch with Lena or Gabriel now!